RCS cart recovery messages
Win back abandoned carts with a branded message showing the exact product, price and a one-tap button back to checkout.
RCS cart recovery is sending a branded, verified RCS message to a customer who added items to their cart but didn't complete checkout — showing the product image, price and a button back to checkout.
Your cart is waiting
Complete your order before it sells out
From abandoned cart to recovery message
Triggering this flow requires connecting your e-commerce platform or CRM to the RCS API or campaign platform so abandoned-cart events can be detected. See the RCS API.
What goes into a cart recovery message
Product image
The exact item left in the cart, so it's instantly recognisable.
Clear headline
"Your cart is waiting" — simple and direct.
Reason to act
A note on stock or time, where genuinely true.
One-tap button
Straight back to checkout — no searching for a link.
Better than a plain-text reminder
Visual recognition
Seeing the actual product jogs memory faster than text alone.
Verified branding
Your name and logo, not an unknown sender ID that looks like spam.
One-tap path back
The button removes friction between "remembering" and "buying."
A few things worth getting right
Cart recovery works best when it's timely, relevant and not repeated too often.
Timing matters
Test what works for your audience — too soon feels pushy, too late loses relevance.
Consent first
Only message customers who've opted in to this kind of contact.
Don't overdo it
One well-timed message beats several repeated reminders.
Cart recovery, answered
What is RCS cart recovery?
When should a cart recovery message be sent?
Does cart recovery require integration with my store?
Start recovering abandoned carts
Book a demo and we'll show you how to set up cart recovery for your store.