RCS analytics & reporting
See what happened after you hit send — delivered, read and clicked events for every campaign, with clear definitions for each metric.
RCS analytics typically include submitted, sent, delivered, read, failed and clicked events, along with delivery rate, read rate and click rate — depending on platform and operator support.
See what's working across sends
| Campaign | Sent | Delivered | Read | Clicked |
|---|---|---|---|---|
| Monsoon Sale | 24,500 | 95% | 68% | 31% |
| Cart reminder | 3,210 | 97% | 74% | 42% |
| New arrivals | 18,900 | 94% | 61% | 19% |
| Order updates | 11,040 | 98% | 81% | — |
Figures shown are illustrative examples of the reporting view, not performance guarantees.
What each number means
Delivered ÷ Sent × 100Clicked ÷ Delivered × 100Delivered ÷ Sent × 100Read ÷ Delivered × 100Turn reports into better campaigns
Compare campaigns
See which message, image or offer performed better.
Refine your audience
Spot which segments engage most and target accordingly.
Catch issues early
A rising failed-message rate can flag a delivery problem fast.
We report what actually happened — nothing inflated
No guaranteed open rates, no invented benchmarks. Just clear, defined metrics for your own campaigns.
Clear definitions
Every metric is defined, not left to guesswork.
Real numbers
We don't publish industry-wide claims as your results.
Built to improve
Data you can actually act on for the next campaign.
Analytics, answered
What metrics can I see for an RCS campaign?
Is read tracking always available?
Can I export campaign reports?
What does delivery rate mean?
See your reporting dashboard
Book a demo and we'll walk through the analytics view live.